ayursankalpa case study

tools used

Adobe Illustrator, Adobe Photoshop

project overview

This project involved designing social media posts for Ayursankalpa Integrated Medicine Clinic, a healthcare clinic that focuses on holistic and integrative treatments. The objective was to create visually engaging and informative graphics that communicate the clinic’s services and health-related information effectively across social media platforms.

context

Ayursankalpa Clinic uses social media as a key channel to share health-related information and connect with patients. The design requirement focused on creating clear, professional, and visually engaging posts for digital platforms. The clinic did not follow a strict brand guideline, so the designs were created with flexible visual styles while maintaining clarity and engagement for social media.

work included

Social media graphic design

key learnings

1. 1. Simple Visuals: Turned difficult health information into easy-to-read, bite-sized graphics.
2. 2. Creative Freedom: Built a matching style and chose fonts from scratch for a client without any strict branding rules.
3. 3. Grabbing Attention: Used clean layouts and bold text sizes to help posts stand out and read easily on busy social feeds.