skinn redesign case study

UI/UX | Redesign | E-commerce

SKINN by Titan is a premium fragrance brand from the House of Titan that bridges fine French perfumery craftsmanship with modern Indian sensibilities.

tools used

Adobe Photoshop, Adobe XD

project overview

SKINN by Titan is a premium fragrance brand from the House of Titan. The goal of this project was to redesign specific sections of the Skinn website to better reflect the brand's premium identity - making it feel more classy, exclusive, and intuitive for users shopping for fragrances online.

the problem

The existing website had clutter and lacked the premium feel that Skinn as a brand deserved. The sections needed to be cleaner, more intuitive, and better at guiding users through their shopping journey - both on desktop and mobile.

design objectives

• Represent Skinn as a premium brand with heritage.
• Educate customers on Skinn's features.
• Create a classy and intuitive website experience.
• Make gifting feel special and exclusive.
• Remove unnecessary clutter from the UI.

my role & responsibilities

• UI/UX Designer working within a team.
• Designing intuitive user interactions for use case enrichment.

screens designed (desktop & mobile)

• Header
• Product Detail Page (PDP) - How to Use section
• Product Listing Page (PLP)
• Quick View section
• PDP Image Zoom In & Zoom Out

key learnings

1. Learned how to design within real business constraints and brand guidelines.
2. Designing for both desktop and mobile taught me how the same interaction needs to be thought about differently for each screen size.
3. Refined my ability to translate project goals into clean design files while delivering assets on time.